Proposal for Italian pavilion

The design develops the concept of an ‘art of living’ exploring fluid and organic itineraries. Visitors’ movements, their flow and accidental movements are examined and designed as the foundation for structuring the exhibition and communication spaces. The references to classic geometry proposed in the external structure are sacrificed to open the way to a notion of mobility of space, supported by strong symbolic signs.
The traditional concept of exhibition space is completely altered by a structure that, rather than fragmented into many different episodes, is articulated in the visitors’ continuous experience through a sensory ‘double skin’ receiving images, sounds, colours, smells and feelings.
Visitors’ stimulation is enhanced by the unique shape and its treatment of matter contributing to an integration of Nature and technology mediated by our country’s specific tradition.